Privacy Policy
Effective Date: 20 January 2025
Living Assets Inc. (“we,” “us,” or “our”) operates in the United States (Delaware) and values your privacy. This Privacy Policy explains how we collect, use, share, and protect your personal information in compliance with the California Consumer Privacy Act (CCPA) and the General Data Protection Regulation (GDPR).
1. Information We Collect
We may collect the following categories of personal information:
• Identifiers: Name, email address, IP address, or account details.
• Commercial Information: Purchase history, services used.
• Internet Activity: Browsing history, interaction with our website, and cookie data.
• Other Information: User-generated content, preferences, or feedback.
2. Lawful Bases for Processing (GDPR)
We process your personal data based on the following lawful grounds:
• Performance of a Contract: To provide services you request.
• Consent: For marketing communications or collecting certain data (e.g., cookies).
• Legal Obligations: To comply with applicable laws.
• Legitimate Interests: To improve services, analyze usage, and protect against fraud.
3. Cookies and Tracking Technologies
We use cookies and similar technologies to collect information about your interactions with our website.
What Are Cookies?
Cookies are small text files stored on your device to help websites function effectively and personalize your experience.
Types of Cookies We Use:
• Essential Cookies: Necessary for the website to function properly.
• Performance Cookies: Help us understand website usage to improve functionality.
• Functional Cookies: Remember user preferences.
Third-Party Cookies
We may use third-party cookies (e.g., Google Analytics) for analytics or marketing purposes.
Managing Cookies
You can manage or disable cookies through browser settings. In the EU/EEA, we will obtain your consent before using non-essential cookies.
4. How We Use Your Information
We use your personal information for:
• Providing and improving our services.
• Processing transactions and delivering updates.
• Personalizing user experiences.
• Legal and compliance purposes.
We Do Not Sell Your Personal Information
Living Assets Inc. does not, and will never, sell your personal information to third parties. This includes all data categories outlined in this Privacy Policy. If our practices ever change in the future, we will notify you and provide an opportunity to opt out, as required by law.
5. Your Rights
Under GDPR (for EU/EEA Residents):
• Access: Request a copy of your personal data.
• Rectification: Correct inaccuracies in your data.
• Erasure: Request deletion of your data (“right to be forgotten”), subject to legal obligations.
• Restriction: Restrict processing under certain conditions.
• Data Portability: Receive your data in a structured, machine-readable format.
• Objection: Object to processing based on legitimate interests or direct marketing.
• Withdraw Consent: If processing is based on consent, you can withdraw it at any time.
Under CCPA (for California Residents):
Even though we do not sell personal information, you have the following rights:
• Know: Request details about the personal data we collect and share.
• Delete: Request deletion of your data.
• Opt-Out: While we do not sell personal information, you can still exercise your right to opt-out of any data-sharing practices that may be considered a “sale” under applicable laws (e.g., third-party advertising cookies).
• Non-Discrimination: We will not discriminate against you for exercising your rights.
6. Exercising Your Rights
To exercise your rights, contact us via:
• Email: support@livingassets.co
• Phone: [Insert Phone Number]
• Web Form: livingassets.co/contact-us
We may verify your identity before processing requests. For GDPR, we aim to respond within 1 month.
7. International Data Transfers
If you are located outside the United States, your information may be transferred to and processed in other countries, including the United States, where data protection laws may differ from those in your jurisdiction. We ensure adequate safeguards, such as Standard Contractual Clauses, for these transfers.
8. Data Retention
We retain personal data only as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by law.
9. Data Security
We use reasonable technical and organizational measures to protect your data from unauthorized access, disclosure, or loss. However, no security system is impenetrable.
10. Children’s Privacy
Our website is not intended for children under 16. We do not knowingly collect their personal information.
11. Changes to This Policy
We may update this policy periodically. Changes will be posted with the updated Effective Date.
12. Contact Us
For questions, concerns, or to exercise your rights, contact us at:
• Email: support@livingassets.co
• Phone: [Insert Phone Number]
• Mail: Living Assets Inc., 251 Little Falls Drive, Wilmington, Delaware, USA.